Business Description
Boori was born out of an independent nursery store in Sydney, Australia back in 1993. Our founder Justin Chui was running the shop when a factory supplying the products was struggling, Justin became more involved in production and eventually took ownership of the factory. Noticing a lack of coordinating furniture that could truly withstand the bumps and knocks of family life, Justin soon created Boori to meet the demand. Over 25 years later we now have stores across six countries and our very own purpose-built factory in the province of Jiaxing in China. Since our small beginnings, we’ve now grown into a truly global furniture brand trusted by over 1 million parents! Throughout the years, our expert craftsmen in Jiaxing have been refining our production process to ensure our furniture is of the highest quality. Boori is FSC-certified and we use timber which is hand selected from sustainable plantations to minimise our effect on the world’s tree population. We use cutting-edge laser measuring technology to ensure we use as much of our wood as possible. Therefore, we produce very little waste resulting in using fewer trees to make our products. Our refining process is a true labour of love. We adopt state-of-the-art technology to optimise the use of our raw timbers then our craftsmen shape and sand each individual piece that goes into our furniture. It’s our own blend of hand and machine sanding and refining that ensures that every piece is the best it can be.
